Direct payday lenders are the saviors for many in times of emergency. These direct lenders offer fast cash loans up to $1500 with the intention of getting it back from them from their next pay check. It is offered purely based on your employment and regular income. And the loan amount has a direct link with your regular monthly income. The highlight of such lenders is that these lenders offer loans even to people who do not enjoy a very good credit history. These lenders do not engage themselves with unwanted formalities or procedures. Since there is no credit checking or back ground checking the loan amount gets approved within a short period of time. On approval the cash gets deposited in your bank account in no time without any hassles. Direct lenders also reduce the rate of interest to a very great extent. There is no interference from the third parties or the broker hence the interest rate gets reduced drastically.